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Without looking at the devil in the details, you might be impressed by that number considering that according to Kantar Media, pharma industry spending on direct-to-consumer (DTC) advertising (excluding Internet DTC spending) totaled $5.4 billion in 2015 (read "Annual Spending on Direct-to-Consumer Drug Advertising Ties an All-Time High"). That would mean that pharma spent a total of $8.4 billion in 2015 and 36% of that was devoted to digital/Internet.
But the devil in the details puts the kibosh on that conclusion.
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from Pharma Marketing Blog http://my.onmedic.com/1X6qgXF
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